Wallis.

The Wallis product is one that does not conform. It combines stylish, flattering shapes with modern glamour to truly reflect the spirit of women today! Wallis women are typically 35 –55 years young but can be anything from 30 -60. Wallis women are buying for work, weddings, cold weather and casual weekend wear. Wallis women are most likely in smaller to mid sized UK cities, like to dress up but appreciate good value and a good shopping experience. Wallis also has a loyal customer base in Ireland, where we now offer online delivery as well. Wallis customers like to shop online. Their online customers a little younger than their high street customers, around 30-45 versus the 35 – 55 in store. Typically the basics and exclusive lines sell the best online, and dresses are very popular.